Brought to you by the editors of Event Design magazine, this collection of case studies offers brilliant photos and in-depth overviews of 75 of the best experiential environments created by the industry’s brightest leaders and most innovative brands and design studios. Campaigns featured in the book include more than 50 Fortune 500 brands and span more than 12 unique event genres across b-to-b and b-to-c categories. Readers and practitioners of live engagement marketing will walk away with a full primer on the best practices, insights and tools they need to design and fabricate inspired and effective user experiences and environments.
Today’s experience designers are bringing technology, architecture, interactivity and strategy together to tell their clients’ stories in ways that engage and excite audiences. Be it mobile experiences, exhibit design, b-to-c events, pop-up retail or sprawling brand pavilions, design is a critical part of the process when bringing a client’s message to life.
Featured in the book: Zed Ink’s Xbox 360 multi-stage press launch event at E3 was aimed at both a media audience and consumers watching a live broadcast of the production. Schmidhuber & Kainl and MC2 created an exhibit for Samsung at CES that combined custom architecture, lighting and dozens of the brand’s new TV monitors to stop attendees in their tracks. And SiiNC Agency’s Art of Progress pavilion for Audi at Art Basel Miami was a 45,000-square-foot museum-like environment, displaying art and serving as a backdrop for the launch of the new Audi A8.
The experience design world is quickly evolving, and the projects in this edition chronicle the studios and experiences that are on the industry’s bleeding edge.
Includes: consumer events, corporate meetings, corporate marketing events, b-to-c events, trade show exhibit design, graphic design, mobile experiences, modular exhibit design, eco-friendly event design, museum exhibit design, pavilion design, retail design and permanent installations.
Design studios featured include: Sparks, George P. Johnson, Derse, Czarnowski, Vok Dams, Pinnacle Exhibits, Gallagher & Accociates, Inter-Global Exhibits, Freddie Georges Design Group, ESI Design and more from around the globe.