Brought to you by the editors of Event Marketer magazine, this collection of case studies offers in-depth overviews of 100 of the best strategies, campaigns and programs being executed by the industry’s brightest leaders and most innovative brands and agencies. Campaigns featured in the book include more than 80 top brands and span more than 20 unique event types across b-to-b and b-to-c categories. Readers and practitioners of live engagement marketing will walk away with a full primer on the best practices, insights and tools they need to do their jobs better and elevate their craft. Includes: mobile tours, street marketing, virtual events, cause marketing, pop-ups, press stunts, social media, youth marketing, hospitality, entertainment, multicultural, technology, nightlife, proprietary events, mobile vehicles, retailtainment, sponsorships and trade shows. Brands including: adidas, Audi, Budweiser, Chevrolet, Coca-Cola, Nike, Procter & Gamble, Samsung Smirnoff, Sony, Virgin Mobile, Yahoo!, Walmart and more than 70 others.