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The PROMO Playbook

The PROMO Playbook

Availability: In stock

Regular Price: $245.00

Special Price: $195.00

Quick Overview

From events & sweeps to social & mobile and everything in between, the key promotional marketing trends you need to succeed.


CM’s must-read “The PROMO Playbook” covers the most important trends and topics critical to promotion marketing professionals. The book includes breaking trends, the latest research and studies, tips, how-tos, case studies and essential takeaways covering 12 promotional marketing sectors—from events to sweepstakes to video marketing and more—to help you perform your job at the highest level.


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