Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts. There’s plenty of excellent advice. Consider what The Ritz-Carlton learned as it embarked on a campaign to create its own branded, digital concierge on the social media platform Foursquare.
Ritz-Carlton and its agency Pandemic Labs decided early on that the digital concierge wouldn’t be transaction-driven—like the typical Foursquare space—focused on getting people to stay at a Ritz-Carlton hotel.
-Branding & Product Launch
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If you’re thinking of reading this book, you get it. You know what PR can do. And you know what the absence of PR can do. But there’s still a lot we can learn from our PR peers: new and smarter ways of influencing stakeholders. We hope you'll enjoy PR News' Top Case Studies in PR Vol. 6!
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