Brought to you by the editors of Event Marketer magazine, this collection of case studies offers in-depth overviews of 50 of the best sampling and trial event strategies, campaigns and programs being executed by the industry’s brightest leaders and most innovative brands and agencies. Campaigns featured in the book include more than 50 top brands and span more than 20 unique event types across b-to-b and b-to-c categories. Readers and practitioners of live engagement marketing will walk away with a full primer on the best practices, insights and tools they need to leverage the power of live sampling experiences.
Modern-day product sampling is as much a qualitative experience as it is quantitative. Brand marketers today deploy highly targeted trial experiences that not only hit the right consumers at the right time, they hit them across every touch point before, during and after the real-time taste test. In some cases, sampling experiences are consumer- driven, thanks to the clever integration of technologies and social media that open up the dialogue between brand and prospective fan.
Few marketers do it better than the experts in the food, beverage and spirits category, so we’ve culled the market over the past five years for the best ideas to taste, sip and share. And lest anyone think sampling is a technique reserved only for CPG brands, we have more than 10 b-to-b samplers featured in the book that prove that “hybrid” consumer + partner trial strategies can be exciting and downright fun for multiple audiences while still impacting the bottom line.
Indeed, one of the industry’s oldest, and perhaps original, event marketing tactics is getting an upgrade thanks to integrated strategies, event technology and social media.
Includes: mobile tours, street marketing, virtual events, cause marketing, pop-ups, press stunts, social media, youth marketing, hospitality, entertainment, multicultural, technology, nightlife, proprietary events, mobile vehicles, retailtainment, sponsorships and trade shows.
Brands featured include: Axe, Budweiser, Coca-Cola, Dasani, Google, LG, Malibu, Nestle, Ocean Spray, Pepsi and more than 35 others.